Project
Details
Known for their credible, in-depth reporting, Detektor.ba approached us with a need for a brand refresh and a more functional website to support their evolving content strategy. One of the goals was to update the visual language in the direction of the magazine style, with the goal of distinguishing them even more from the regular news portals. Our goal was to refine their identity—staying true to the brand’s investigative spirit while sharpening its visual language for today’s digital landscape. By maintaining their iconic magnifying glass symbol, we leaned into their investigative nature, refining it to reflect their journalistic precision better. The updated brand palette features fresher tones and elegant serif typography—subtle shifts that enhance the overall look without compromising familiarity. On the digital front, we conducted a full UX audit and crafted a user-centered redesign. The new platform puts a stronger emphasis on video content, optimizes content discoverability, and reflects the visual sophistication of the refreshed brand. This project was not just about aesthetics—it was about reinforcing trust and clarity through design.
Client
Investigative journalism agency
Start
2024
End
2024
Services
Branding
Services
Web design
Website
Challenge
The client needed a visual and functional refresh that stayed true to their values while improving user experience and reflecting their investigative focus.
Goal
We maintained core visual elements while introducing fresh colors and typography. The website was redesigned based on a full UX audit to better highlight multimedia content and improve usability.
Result
The updated identity and website elevated the agency’s credibility, boosted content engagement, and aligned their digital presence with the depth and impact of their journalism.





